calls in the cloud

Last week in a tweet (@IPscape) we wondered, now that 2010 has been dubbed the Year of the Cloud, how long would it take before the ‘cloud’ term was hijacked and slapped on any technology offering dressed up in ‘cloud-like-clothing’. For those of us who have always been on the ‘cloud-wagon’, it’s a little perplexing to see lumbering traditional vendors scrambling to use cloud to describe themselves and their offerings.

It’s even becoming evident in journalistic circles, see today’s article ‘Cloud computing is the new green IT’ from delimiter.com.au

Quoting from the article:

“Just like green IT some 18 months ago, Australian IT services companies and vendors are currently obsessed with cloud computing. And just like green IT, they are explaining it poorly with phrases of marketing guff that often mean nothing.”

And why traditional vendors want to be ‘cloud’:

“It’s no big surprise that CIOs are demanding these sorts of services — they’re looking to cut some of the fat out of their infrastructure and run things a bit “lighter”. The old days of big, bad, monolithic in-house applications are gone, and should be.”

Finally, cutting to the chase about cloud:

“What the industry really needs to admit at the moment is that cloud computing is not really anything that new. It’s just some smarter thinking about how IT services companies can work with technology vendors to produce better, more flexible outcomes for their customers.”

Read it in full here – http://delimiter.com.au/2010/03/03/cloud-computing-is-the-new-green-it/

Thanks to Renai LeMay’s Delimiter for an interesting Opinion piece!